Posts Tagged ‘branding’

1 April

Dunkie for Dunkin’ Donuts

Dunkie Drinks Dunkin’s Coffee
Brand New’s April Fool’s joke this year is really really great! It’s retro and so adorable! Jack’s totally into the sprinkle t-shirt. DD would be smart to take this into consideration. Happy April to you all; I’m so happy the sun is out and temperatures are on the rise!

17 September

MailChimp Logo Redesign

MailChimp logo
It’s rare that you get such a detailed and honest account of logo design and branding from the clients point of view. Cute story about the development of the MailChimp mascot over the years. (The final design was created by Jon Hicks, designer of the Firefox logo.)

Anyway, our beloved mascot has gone through a bunch of iterations over the years, each one slightly less clumsy than the preceding version, but I’ve never been happy with it.

Until now. That’s because this time, we went out and hired an expert.

Via Brand New