For fashion? For friends? For reals!?

Jobs works at Apple for an annual salary of US$1, and this earned him a listing in Guinness World Records as the “Lowest Paid Chief Executive Officer.” His current salary at Apple officially remains US$1 per year…
This approach reduces his personal tax liability because, under current U.S. tax law, salary income is taxed at a significantly higher rate (currently up to 35%) than the capital gains tax (currently a maximum of 15%) applied to profits arising from the sale of stock grants. Obtaining remuneration through stock instead of salary is a common extrinsic rewarding technique which ties management performance to financial benefits. Furthermore, it acts as a tax minimization strategy.

Quoted from Wikipedia