Makes me have a little bit more appreciation for the designers, Wolff Olill. (I’m not sure I can completely forgive and forget after the London 2012 atrocity, though.)
Poor Wolff Olins. Can’t get a break no matter how hard they try — and lord knows that if anyone tries hard, maybe a little too hard, it’s Wolff Olins. We all know (and most, not me) hate the London 2012 identity and pretty much everyone is baffled by the Wacom color thingie, but it’s perhaps the new New York City taxi logo that everybody, at least in the (212) area code, has hated the most. And with good reason. But, for a change, it’s not Wolff Olins’ fault.
Via Brand New