It’s incredible to think that the “glass cube” Apple Store on Fifth Avenue was Peter Bohlin’s first retail space and now his iconic structure is the “5th most photographed landmark in the city and 28th worldwide.”
“How do you motivate people to come down into a space like this?” Bohlin wondered. The answer was to make the cube into a giant skylight. “There has always been something magical about a glass building,” he said.The arrangement, said Cywinski, created a “ceremony of descent.” Instead of being put off by entering a basement store, people feel ennobled, as though making an entrance into a grand house. The sleek glass container becomes “both symbol and portal.”
You can check out more of his work (of which he was awarded the 2010 gold medal from the American Institute of Architects) here
.ViaThe Consumerist | Image by Me!