Monday night: I bought this dress on a whim, since it was $9 (everything in the store was!), Today: it’s all over the Style Section of the New York Times along with an article on why Steve & Barry can do what they do. Interesting timing I have…

Steve & Barry’s, for the uninitiated, is to fashion what Tower once was to music. Steve & Barry’s is manna, a store that sells stylish celebrity-branded clothes at prices that are absurdly inexpensive, lower than those at Old Navy, H & M or Forever 21, undercutting even Wal-Mart by as much as half.

“It seems like there is some justice in that, doesn’t it?” said Ms. Parker, who last week attended a movie premiere wearing a bitty blue sundress with a print of hothouse foliage, $8.98, from Bitten, her year-old Steve & Barry’s collection. “For a lot of people — young women, middle-age women, regular women — there is this idea about wanting fashion in an affordable way. They are living in a less rarefied world.”