Inspired by Dustin Curtis, Tyler Thompson took on Delta’s disgusting boarding passes. Gorgeous typography and a hierarchy that makes scene!
I tried to remember my previous trip through John F. Kennedy Airport and when and why I needed to reference my boarding pass. It seemed like I first needed to know which flight I was on. I put the gate right next to this, but made the flight number first because gates tend to change quite often. Next came my seat which I always look at a few times while boarding the plane. After that I put the zone, which is how they board the airplane initially and always seemed like the biggest cluster-fuck of people not knowing what zone they were in or how to find it on their pass. I also did something with the time I think might help, when it was a P.M. time, it was white text on a black box and when it was A.M. it was black text on a white box.
Via ISO50