Michele Pred Shopdropped Her Work on Black Friday
Pretty cool piece put on by artist Michele Pred.

Instead, the Berkeley artist slipped into the wall-art section and covertly placed copies of signed prints she had designed into the racks. By the time the store closed Saturday, all 10 prints had been picked up either by IKEA shoppers or a few happy fans of her work who learned about the opportunity on Pred’s Facebook page.

Pred, 44, was “shopdropping,” a practice that has a storied history with artists in the Bay Area and beyond. Sort of the opposite of shoplifting, shopdropping involves leaving goods in unsuspecting stores to sell to unsuspecting customers to make a statement in the name of art.

In Pred’s case, the statement is “You Are What You Buy,” which also happens to be the title of the prints she shopdropped, a commentary on excessive consumerism on a day where excessive consumerism practically is celebrated.

Full Story | Via Netaorama