It’s rare that you get such a detailed and honest account of logo design and branding from the clients point of view. Cute story about the development of the MailChimp mascot over the years. (The final design was created by Jon Hicks, designer of the Firefox logo.)

Anyway, our beloved mascot has gone through a bunch of iterations over the years, each one slightly less clumsy than the preceding version, but I’ve never been happy with it.

Until now. That’s because this time, we went out and hired an expert.

Via Brand New

Tags: branding, creative, design, firefox, john hicks, logo, mailchimp, mascot
Posted in buiness, damn creative! | Comments (1)

Thanks to my dad for pointing out this neat little study.

A new study shows that just being exposed to the Apple logo can make you more creative. Duke researcher Gavan Fitzsimons talks with NPR’s Susan Stamberg about his study on logos and the brain.

Full story at NPR.

Tags: apple, brain, creativity, IBM, logo, stimulate
Posted in damn creative!, science / technology | Comments (0)

I eat stuff like this up! Simply gorgeous work by 2×4, Inc.

Tags: art, brooklyn, design, logo, museum
Posted in New York, damn creative! | Comments (1)

Makes me have a little bit more appreciation for the designers, Wolff Olill. (I’m not sure I can completely forgive and forget after the London 2012 atrocity, though.)

Poor Wolff Olins. Can’t get a break no matter how hard they try — and lord knows that if anyone tries hard, maybe a little too hard, it’s Wolff Olins. We all know (and most, not me) hate the London 2012 identity and pretty much everyone is baffled by the Wacom color thingie, but it’s perhaps the new New York City taxi logo that everybody, at least in the (212) area code, has hated the most. And with good reason. But, for a change, it’s not Wolff Olins’ fault.

Via Brand New

Tags: art, design, logo, New York, taxi
Posted in New York, damn creative! | Comments (0)