Thanks to my dad for pointing out this neat little study.

A new study shows that just being exposed to the Apple logo can make you more creative. Duke researcher Gavan Fitzsimons talks with NPR’s Susan Stamberg about his study on logos and the brain.

Full story at NPR.

Tags: apple, brain, creativity, IBM, logo, stimulate
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For fashion? For friends? For reals!?

Jobs works at Apple for an annual salary of US$1, and this earned him a listing in Guinness World Records as the “Lowest Paid Chief Executive Officer.” His current salary at Apple officially remains US$1 per year…
This approach reduces his personal tax liability because, under current U.S. tax law, salary income is taxed at a significantly higher rate (currently up to 35%) than the capital gains tax (currently a maximum of 15%) applied to profits arising from the sale of stock grants. Obtaining remuneration through stock instead of salary is a common extrinsic rewarding technique which ties management performance to financial benefits. Furthermore, it acts as a tax minimization strategy.

Quoted from Wikipedia

Tags: $1, apple, computers, steve jobs, taxes
Posted in Trivia, science / technology | Comments (3)

Included in MOMA’s new exhibit, Design and the Elastic Mind, is this, The Newton Virus.

In the beginning were harmless computer viruses. Viruses born out of the wit of early computer adopters, viruses whose sole purpose was to surprise and amuse. A non-destructive form of artificial life.
…
The virus will then hit at random, but only once. It will not replicate itself, mail itself to your friends or destroy any of your files, but instead provides you with moments of blissful surprise and magic.

Tags: apple, design, elastic mind, gravity, mac, moma, newton, virus
Posted in New York, damn creative!, science / technology | Comments (1)

Arizona students stage hug-a-thon to protest 2-second hug rule detentions
Via Boing Boing

We were sitting in PIE by the Pound (around Union Square), I picked up an old copy of Australian Vogue Living, and I feel in love with this font! What is this? It’s fun and elegant. It looks very similar to Fertigo, a recent download of mine, but not quite. If anyone knows the name of this font and where I can find it, please let me know.

Bumble and Bumble called me, clear out of the blue, on Tuesday, to tell me they had had some cancellations in their Model Project, and if I wanted to come in that night. This is something I’ve participated in a number of times and it has always been a fun experience. I don’t understand why anyone in this city would pay for a haircut when something like this is available. This time, I walked away with my favorite results to date!

That’s so fuckin’ clever!
Via ffffound

Funny story about computer confiscation in Denmark
This made me do a little more than smile… it damn near brought me to tears I was laughing so hard! Might be a little geeky, but for those of you who hold those bubbly iMacs close to your heart will appreciate this.
Via Boing Boing

Tags: apple, bumble and bumble, computers, font, hugs, humor, imac, protest, vogue
Posted in New York, damn creative!, ffffound, humor | Comments (0)