It’s rare that you get such a detailed and honest account of logo design and branding from the clients point of view. Cute story about the development of the MailChimp mascot over the years. (The final design was created by Jon Hicks, designer of the Firefox logo.)

Anyway, our beloved mascot has gone through a bunch of iterations over the years, each one slightly less clumsy than the preceding version, but I’ve never been happy with it.

Until now. That’s because this time, we went out and hired an expert.

Via Brand New

Tags: branding, creative, design, firefox, john hicks, logo, mailchimp, mascot
Posted in buiness, damn creative! | Comments (0)

Prepare for teh NOM

Tags: Marketing business, nom, nombat, omnomnom
Posted in animals, buiness, moose message | Comments (1)

Monday night: I bought this dress on a whim, since it was $9 (everything in the store was!), Today: it’s all over the Style Section of the New York Times along with an article on why Steve & Barry can do what they do. Interesting timing I have…

Steve & Barry’s, for the uninitiated, is to fashion what Tower once was to music. Steve & Barry’s is manna, a store that sells stylish celebrity-branded clothes at prices that are absurdly inexpensive, lower than those at Old Navy, H & M or Forever 21, undercutting even Wal-Mart by as much as half.
…
“It seems like there is some justice in that, doesn’t it?” said Ms. Parker, who last week attended a movie premiere wearing a bitty blue sundress with a print of hothouse foliage, $8.98, from Bitten, her year-old Steve & Barry’s collection. “For a lot of people — young women, middle-age women, regular women — there is this idea about wanting fashion in an affordable way. They are living in a less rarefied world.”

Tags: bitten, clothing, dress, fashion, New York, sarah jessica parker, shopping, steve & barry, store, times
Posted in New York, buiness, fashion, shopping | Comments (1)

Free! Why $0.00 Is the Future of Business
Once a marketing gimmick, free has emerged as a full-fledged economy. Offering free music proved successful for Radiohead, Trent Reznor of Nine Inch Nails, and a swarm of other bands on MySpace that grasped the audience-building merits of zero. The fastest-growing parts of the gaming industry are ad-supported casual games online and free-to-try massively multiplayer online games. Virtually everything Google does is free to consumers, from Gmail to Picasa to GOOG-411.

The rise of “freeconomics” is being driven by the underlying technologies that power the Web. Just as Moore’s law dictates that a unit of processing power halves in price every 18 months, the price of bandwidth and storage is dropping even faster. Which is to say, the trend lines that determine the cost of doing business online all point the same way: to zero.

Full article at WIRED, Found via Swiss Miss

Tags: business, economics, free, internet, Wired magazine
Posted in buiness, news | Comments (0)